Diamonds are clear, can cut glass and are beautiful. They can also cause women to say, “Yes!” to a life-long commitment.
And just like a diamond is created from intense heat and pressure, so too are copy diamonds created from heat and pressure.
The heat and pressure experienced by the copywriter are the limits of space, time and human understanding. Here’s one diamond produced by these forces…
“Our tires stop when children don’t”
Good luck trying to say what this copywriter said just as clearly, with fewer words and more impact.
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