Copy Cocaine?

The other day I run across a headline that includes the phrase, “addictive as crack cocaine” in the headline.

Ironically, they are selling Taguchi based copy-testing software. This got me started thinking… “I wonder if they ran every illegal substance they know of through the software and found that not just “Cocaine” pulled well, but it had to be “Crack Cocaine” to pull in the best response.

And what does that say about the target audience of copywriters?
Hey, I’m not one to throw stones though. I’ve got my favorite drug right here at my left side about six inches from my trembling fingers. A double-shot mocha. And you couldn’t pry it out of my copy-crazed grip.