Death by Buzzword!

posted by: stover on Tuesday, September 19th, 2006 | Copy Craft

To be powerful, your copy has to be understood. The “Clarity Command”.

Here’s an example of how not to be understood: This is the headline description for a marketing seminar…

“Next generation strategies to employ a single customer definition for improved multi-channel marketing”

Are you excited yet?

If there is anything like this in any of your marketing communications, sales letters, or ads - kill it - because it is killing your sales!


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