Here’s a quick example of how you can add more force and credibility into your copy – by reducing the hype and exaggeration…
1. “America’s greatest hotel”
2. “One of America’s greatest hotels”
3. “One of America’s great hotels”
Less Hype = More Force
Previous post: Copy Cocaine?
Next post: One of Best classified ads
{ 1 comment… read it below or add one }
A really vivid example Robert.
One that you can “just feel.”
Niiiice!