Here’s a quick example of how you can add more force and credibility into your copy - by reducing the hype and exaggeration…
1. “America’s greatest hotel”
2. “One of America’s greatest hotels”
3. “One of America’s great hotels”
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One Response to “Less Hype = More Force”
September 20th, 2006 at 9:43 pm
A really vivid example Robert.
One that you can “just feel.”
Niiiice!
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