One of my favorite 1920′s and 30′s copywriters was Frank Irving Fletcher.
He was pulling $10,000 for his copy as a freelancer during the depression. Not too bad.
Here’s some of the mindset behind his copywriting mastery…
“The aim of modern advertising is not to make people think, but to save them the trouble and effort of thinking.”
Does your copywriting make people think – or save them the trouble?
