“I love deadlines. I love the whooshing sound they make as they go by.” — Douglas
Adams
I have to admit – I feel the same way.
On the other hand, there is always that burst of adrenalin that kicks in as a deadline approaches and a blank screen with a blinking curser is mocking me.
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The problem of the blank page – or screen – is one I’m asked about a lot, and it still does fill me with dread. I can’t think of one single way in which I overcome it, but generally I seem to go through a process of stop/start which involves reading around a topic, making cups of tea, scratching my head and doing *anything* other than actually writing the piece. Then, somehow, I feel ready to write it and from the process of doing this a structure generally emerges. But I’m far from sure I do it ‘properly’. I wonder how many copywriters do?
I always feel half panic, half dispair when on a deadline for a new client where I haven’t yet made a big results difference for them. First swing up-to-bat jitters.
Ironically, John Carlton just did a great post on this topic here – you and I aren’t alone…
http://www.john-carlton.com/?p=160