This bit of truth about what it takes to create great copy is from advertising legend, James R. Adams…
“When the biography of Claude Hopkins was published, a copywriting friend of mine read it and said he would not wish to succeed if it took as much effort as it had cost Mr. Hopkins. I think I hardly need record that the person who said that never came close to duplicating Mr. Hopkins’ success…. There is simply no escape, as far as I know, from the labor and agony and long hours that give rise to good creative work.”
