Want an unfair advantage over the competitors you are advising against?
Then stop selling your product or discounts and start selling “ideas”.
What does that mean?
I’ve just loaded up a short course examing the ads of Frank Irving Fletcher. Fletcher was earning $200,000 a year as a freelance ad writer in the late 20’s. In this short course, you’ll see why.
Warning: This example is aimed more towards retailers - but don’t let that blind you to the genius of what he was doing and how it applies to whatever you are selling.
And stay tuned. There will be more examples of this particular genius of Frank Irving Fletcher coming soon - and applied to different industries.
Enjoy,
Robert
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