I’ve seen a common belief among great writers; whether they be fiction, poets, prose or copywriters.
Each has a core belief in the power of words to influence both the lives and world around them.
For example: I think of novel writer and educator, John Gardner’s, admonition to novelists to be careful what they write because some of their readers may be on the verge of suicide – don’t push them over the edge…
I think of Gary Halbert, John Carlton, Jay Abraham and others who have a fundamental belief in the power of their copy to transform a business.
And consider Harriet Beecher Stowe’s novel, Uncle Tom’s cabin. Though politically incorrect and out of favor today, Abraham Lincoln credited her for bringing the states into the civil war.
On the dark side, look at the horrors Mein Kampf helped create in our world.
How about you? Do you believe that your words have power? The power to change the destiny of a nation, or, a single life?
I’ll leave you with a quote from someone else who believed in the power of words, King Solomon. “Death and life are in the power of the tongue, And those who love it will eat its fruit.”
