Want to start writing better copy - instantly?
Then perhaps you need to throw out your computer and pick up a pen.
This insight comes from writing teacher Shari Wilson.
She noticed that her student’s writing transitions, flow and idea sequencing was better on handwritten in-class essays over those they worked on outside of class with a computer.
It’s a fascinating article. Be sure not just to read the article, but the pro and con debate in the comments.
I personally believe that the difference was in the “timed” aspect of the writing. The students were forced by a time constraint to write fast and furiously.
Copywriter Peter Stone puts it this way, “Write fearlessly, edit ruthlessly.”
Eugene Swartz used his famous kitchen timer set to burst of 33:33.
Bob Serling goes further and says to throw your pen away. His preferred method is to speak his copy and reports into a recorder and have them transcribed.
Jay Abraham would stun audiences when he would spontaneously dictate a sales letter for a seminar attendee from stage.
So, is it time to toss your computer and improve your writing?
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2 Responses to “How to Write Better Copy - Instantly!”
November 6th, 2007 at 3:25 am
Writing by Hand?…
This post is a supreme act of hypocrisy. I am blogging about Writing by Hand!
Here I am… tapping away at my keyboard. But the Luddite in me is telling my I’ve gone soft and should go back to real writing.
OK, I’m not alone. Emmy-Award winning scr…
November 6th, 2007 at 3:04 pm
Thanks Morty…
I’ve actually got quite a bit of Luddite in me - I sketch many of these post out by hand.
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