Great follow up post on Ethos, too. Brilliant, man, brilliant. Later…

Thanks for keeping the bar raised high. You actually bring up something I’ve never given much though to.

I will in the future.

Thanks again for the candid comments.

You’ve done a fantastic job with the 8 Problem>Solution leads format breakdown! While it’s very well done, purely informative, and useful, I don’t see the shining “Robert Stover” shining through – I don’t see the personality in this post as in a few others. I like to see that “personality” because it’s more like reading what a friend has written. Is there any way you could inject Robert into more of your writing here? Learning from a friend who cares is sorely missing from the world today, and you seem to be able to put that into your writing a lot better than any other copywriter I’ve read online. Any other. When you do it.

Excellent examples, well-presented info, and devoid of Robert. Don’t take it too harshly, though. It seems nearly nobody is consistent at injecting themselves into their writing.

Take care and thanks for the insight into the problem/solution leads. Well done.

Izzy