This piece of copy generated about 4000 leads in a few days.
In fact, so many people requested the PDF report offered that it crashed the companies servers.
When modified slightly, this headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response from previous ads placed in this newsletter.
I’m sharing it for a couple reasons…
#1. The headline breaks an oft quoted rule about not using questions.
#2. The headline touches on both pain and opportunity.
#3. This demonstrates the combined beauty of email marketing’s speed to capture a moment in time. Just 5 days earlier and this copy would not have worked. And now, after the first waves of this storm have crashed into the industry, it has lost its appeal. So, it’s a wonderful lesson in timing.
#4. It’s a great example of a lead-gen formula that has proven very effective for my clients – this email/ad generated the leads that supported about $200,000 in sales.
#6. I talk in the blog about principles - thought it would be nice to show you the principles at work.
Okay - Here it is… The $200,000 Lead-Gen Email…
MORTGAGE MELTDOWN OR $1.2 TRILLION OPPORTUNITY?
**60-plus lenders out of business since January
**2 million families predicted to lose homes to foreclosure by end of year
**100,000 jobs in industry to be lost
**Major accounting irregularities
**Stricter guidelines knocking more borrowers out of the market
**Just two days ago a major lender goes under and causes 100 point slide on Wall Street(But for originators that know where to look, there are hidden loan and profit opportunities in the chaos that can boost your commissions to new heights in the next 3 months….)
Click Here to access the report.
Dear Concerned Originator,
The sub-prime meltdown is still sending shockwaves through our industry.
In fact, just 2 days ago a major lender toppled and sent Wall Street into a 100-point slide.
But, what you may not be aware of is that there are incredible opportunities in the market, right now, that can increase your loan production dramatically - if you know where to look.
That’s why we’ve prepared a special report for you. “Surviving the Meltdown”. In this brief, yet important report you’ll discover…
- How to get more referrals than ever from Realtors, Financial Planners and CPAs
- 5 “Action Items” that will dramatically boost your closed loans in the next 3 months
- What borrowers, past clients and referrals sources are craving right now
- How to be a HERO to your past clients and referral sources
- How to leverage the headlines and create the opportunity of a lifetime
- How to turn every loan into two loans
- And more…
In the months ahead one fact stands out: competition will be fierce!
The strategies you’ll learn in this report will allow you to quickly bring a fresh stream of quality leads and referrals into your pipelinein 30 days or less.
You can access “Surviving the Mortgage Meltdown” by clicking here now.
Sincerely,
John Smith
President,
P.S. Fact… Yes, there is going to be turbulence. Consumers are frightened. Heck, our whole industry is frightened. But you can be prepared and emerge as a hero to your clients and referral partners and grow your business by leveraging these hidden opportunities.
Access this report Now!
I hope this helps you craft breakthrough emails and lead gen letters of your own.
P.S. Doh! After a year, I’ve finally put some info in the “About” section of this blog — so, if you’ve been wondering who I am, what I’m about and how to contact me, you can view it here…http://www.copyideas.com/about
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3 Responses to “The $200,000 Lead-Gen Email…”
March 11th, 2008 at 5:40 pm
This was a great example!
I appreciate it. I will try to modify and use for my real estate clients in a direct mailer.
March 11th, 2008 at 6:29 pm
Maury,
Thanks!
I hope it is as profitable for you as it was for the client.
Let me know how it works out for ya.
Robert
March 15th, 2008 at 4:47 pm
What Robert doesn’t tell you is the many thousands of leads this email message continues to generate today as it is used again, and again by the company he produced it for. Don’t be modest Robert… this is rockstar material.
MJB
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