One of my favorite Copy-Masters and sales letter writers is Ed Mclean.
He’s probably most well known for his Newsweek sales lettercontrol that mailed to 150,000,000 people over 15 years. It began…
“Dear Reader, If the list upon which I found your name is any indication, this is not the first – nor will it be the last – subscription letter you receive. Quite frankly, your education and income set you apart from the general population and make you a highly rated prospect for everything from magazines to mutual funds.”
I’ve found another sales letter he crafted for Art News. Its a masterful example of hype-free selling. But sell it does. Notice how he captures the interest of his target audience, entertains, teaches, sells and flatters the reader all at the same time.
I’ve noted elsewhere in this blog that he was a fanatic about research. Notice how much research McLean I’ve found this sales letter he wrote for Art News. He published it in his long out-of-print book “The Basics of Copy”.
I’ve attached a sample sales letter copy of it here for your enjoyment.
P.S. Doh! After a year, I’ve finally put some info in the “About” section of this blog — so, if you’ve been wondering who I am, what I’m about and how to contact me, you can view it here…
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This was wonderfully insightful.
Thank you!