Here’s a million dollar lead-generation sample letter for you to download, study and “swipe” from if you so desire.
I wrote this a while back for a client. Their previous attempts to market to this segment produced Zero results. This little lead generation sample letter not only produced leads (a respectable 1% response and some big $250,000 – $500,000 a year accounts), but several of the prospects called in crying. Yep, crying! That’s the first time I’ve ever had that kind of emotional response from a lead-gen letter.
Download the letter by clicking here… Ambulance Letter.
Then I would love to hear your comments and insights below as to why this lead generation sample made such an emotional connection with prospects.
Please note the following techniques used in this letter…
- It leads with a big promise aimed at a core desire of the prospect.
- It leads with a very short first sentence that pulls the reader into the copy
- Critical: The sample amplifies the pains and challenges felt by the reader
- The letter establishes identification. “We’ve been where you are.”
- Next it offers a non-threatening call to action. Leaves the reader in control
- Finally, it ends with another story of rapid success
And… it contains two typos.
Here’s how to get started researching and writing your own lead generation letter…
First, know your market. What are their biggest desires? What are their greatest fears? What keeps them awake at night with worry and fear and regret? What is their greatest dream? For example, with many modestly successful entrepreneurs in the software business, they dream about cashing out big through buy out or public offering.
Second, what’s your call to action. For a lead generation letter, make it simple and non-threatening. Offer a free report, information online, or a casual, no-pressure conversation.
Next, what elements of proof can you work into your lead-gen letter? How long have you been in business, case studies, testimonials, mentioned in newspapers or trade rags?
Add a P.S.. Give them a final nudge, an extra reason to act now, another gift, promise to get rid of an additional pain…
Now write the letter to be only a page long. You may have to re-write a few times to make it read quickly. Keep the paragraphs short. Add a bullet list. Indent paragraphs. Anything to make reading easier.
And if you want to know how to zero in on the best hot buttons, problems and desires in just 2 minutes click here to super-charge your lead generation letters.
And here is another lead generation sample letter that flooded my clients with qualified leads.
I look forward to your feedback or questions on writing your own million-dollar lead generation sample.
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Great letter. Only 462 words! No headline! Very refreshing. Nice use of empathy and conveying how he used to be in the same difficult situation the prospect is in now. That and the overall simplicity of the letter helped create the trust that caused those people to call in (and cry).
Awesome letter. I love how you relate the specific painful experiences to the prospect.
I also like how you came skillfully out of the gate with some proof… qualified yourself, then dug into those tender spots by relating.
The strength of this letter lies in its simplicity and its briefness, not to forget the human side. Any recipient is such a situation would take the offer immediately because all what he could loose is couple of minutes dedicated to the meeting, which could turn into very valuable minutes. I like it very much.
While it was refreshing to read a sales letter without the large headlines and sub-headines that scream at most readers when it is better to use a subtle approach, I noticed 2 typos within this breif letter!
1) …curse the gods…
should be: …curse the Gods…
(have never seen Gods written in lower case)
2) …IRS hounds snapping at your heels while
your trying to get the cash together…
should be: IRS hounds snapping at your heels
while you’re trying to get the cash together.
Overall, it was a good approach. It does look as though it had not been reviewed prior to posting it on this site.
To Ray:
I believe lower case “g” in “curse of the gods” is correct. God is capitalized when writing about the one worshipped by Christians and Jews. When writing about more than one god, it’s lower case because it usually refers to mythical deities worshipped by the Romans and Greeks.
Jim,
Thanks for your input. You are correct.
Ray was right about the “your vs. you’re”
If I don’t make mistakes, the editors on my list get board!