Comments on: Lead Generation Letter Sample…

By: stover

stover — Mon, 11 Jan 2010 23:55:51 +0000

Jim,

Thanks for your input. You are correct.

Ray was right about the “your vs. you’re”

If I don’t make mistakes, the editors on my list get board!

By: jim

jim — Mon, 11 Jan 2010 20:17:58 +0000

To Ray:

I believe lower case “g” in “curse of the gods” is correct. God is capitalized when writing about the one worshipped by Christians and Jews. When writing about more than one god, it’s lower case because it usually refers to mythical deities worshipped by the Romans and Greeks.

By: Ray

Ray — Sat, 13 Jun 2009 09:20:40 +0000

While it was refreshing to read a sales letter without the large headlines and sub-headines that scream at most readers when it is better to use a subtle approach, I noticed 2 typos within this breif letter!

1) …curse the gods…
should be: …curse the Gods…
(have never seen Gods written in lower case)

2) …IRS hounds snapping at your heels while
your trying to get the cash together…
should be: IRS hounds snapping at your heels
while you’re trying to get the cash together.

Overall, it was a good approach. It does look as though it had not been reviewed prior to posting it on this site.

By: Aida Hidayah

Aida Hidayah — Wed, 13 May 2009 14:56:51 +0000

The strength of this letter lies in its simplicity and its briefness, not to forget the human side. Any recipient is such a situation would take the offer immediately because all what he could loose is couple of minutes dedicated to the meeting, which could turn into very valuable minutes. I like it very much.

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By: Jason

Jason — Fri, 17 Oct 2008 03:26:14 +0000

Awesome letter. I love how you relate the specific painful experiences to the prospect.

I also like how you came skillfully out of the gate with some proof… qualified yourself, then dug into those tender spots by relating.

By: Anita Ashland

Anita Ashland — Fri, 17 Oct 2008 01:57:33 +0000

Great letter. Only 462 words! No headline! Very refreshing. Nice use of empathy and conveying how he used to be in the same difficult situation the prospect is in now. That and the overall simplicity of the letter helped create the trust that caused those people to call in (and cry).