One of the toughest parts of copywriting is having confidence that you are putting the right “Big Idea” in your headline and copy theme. And having the right appeal in your headline is the single biggest factor in its success or failure.
Here’s a video that shows you, step-by-step, how to solve that challenge in just two minutes.
Enjoy…
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Hi Robert,
AWESOME video!!!
Thank you for the great content…couldn’t be more timely!
Sincerely,
Leon
I am in the nutritional supplement business. Your technique looks great — any ideas where I could use that same process in my business,
Dan
Robert,
Thank you for sharing such an efficient way to build a headline. May I also note that this method you presented here is perfect for keyword building?
I just listened to the interview you had with my copywriting mentor Shaune Clarke two years ago.
Your explanation of concept as the nested box between strategy and copy is still steeping in my mind. What a powerful idea.
I also went out to purchase Eugene Schwartz’s Breakthrough Advertising afterward. I’ve put it off so long now and something about how you talked about it on the interview finally “tipped” me over the edge. (And yes, I will be seeking out a copy of Clyde Bedell’s book as well.)
I look forward to hearing more from you… and will invest in any book you recommend.
Thanks,
Colin
Your quality for sharing insights towards producing proven concepts for any specific market deserves more praise than I could possibly bestow.
This video will be productive for anyone in marketing who will take the time to review it quite a few times to the point of internalizing the principle to the point of becoming second nature to them with regular practice and commitment.
Have a Great Day,
Ray
What a fabulous technique
Thanx very much Robert
Terrific advice for researching any topic!
Thanks.
Carolyn
Great idea Robert. This was very timely for me also and is much appreciated.
Greg
Thanks for sharing the concepts that you did. It amazes me how common sense just wasn’t that common for me.
Why not go straight to the source of best selling products – with KILLER headlines – to find inspiration….
But also to find out what is working and improve upon it…
Thanks once again for sharing your knowledge. It is VERY much APPRECIATED!
Eric
Brilliant! I’ll be using this technique starting today! Thanks Rob!
Thanks Robert!! For showing me something I will always remember and utilize.
Wow… my friend forwarded me this video.
This isn’t the kind of stuff you normally get for free.
This could be worth thousands for me in the future.
Thanks!
Great stuff as always brother. I’m going to use it right now. Thanks again.
Robert you provide great tips and value here! Excellent presentation and very pragmatic. I look forward to making use of your suggestions.
Many thanks.
Scott
I do believe the approach is a must if yoiu can do it with text that is really great.
That was clever, thanks!
Thanks for the video! Besides the content of the teaching the mention of amazon being the source of what people are actually doing is a real eye opener. How true time to start applying. Thanks, Mike Brown
Interesting video. Being a typical old fashioned type I hate sloppy English and cringe at some of the copy that comes from the USA. So I am always on the back foot when it comes to writing copy as it will always be grammatically correct and therefore boring to all those under the age of 50.
Oh well the crosses we have to bear.
Hi Robert,
Great video! I’ve been reading a lot of business books over the years, and they keep talking about how lucrative the copywriting business can be. I’d really be interested in learning more. This seems to be quite relative to SEO key word research.
Fast and furious training, Robert! Love it. Doing research through Amazon seems to be so much easier and less confusing than using customary keyword research tools. Thanks!
Robert, this is a fantastic technique. I’m going to use it over the weekend. Thanks!
Leon, Thanks and I hope it brings you break-out success!
Hey Robert – thanks for the video. Awesome tip.
Brilliant, I am new to all this but find it so interesting….where can I find more tips like this for free…..thanks to scratchmedia for the link.
simple, great and effective