Boost response when you add imagination to your copy

by stover February 11, 2010 Uncategorized

Years ago I ran across a little book called “Autosuggestion and Salesmanship” first printed in 1923.
This book surfed the wave that was created by Emile Coue’ and his use of autosuggestion (self-talk/visualization in today’s lingo).
Anyway, the first chapter of the book deals with the power of imagination on persuasion. I’m going to re-print two of [...]

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2 Minute Copywriting Cure…

by stover February 18, 2009 Uncategorized

One of the toughest parts of copywriting is having confidence that you are putting the right “Big Idea” in your headline and copy theme.  And having the right appeal in your headline is the single biggest factor in its success or failure.
Here’s a video that shows you, step-by-step, how to solve that challenge in just [...]

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Million Dollar Lead-Gen Letter Secrets…

by stover October 16, 2008 Uncategorized

Here’s a million dollar lead-gen letter for you to download, study and “swipe” from if you so desire.
I wrote this a while back for a client. Their previous attempts to market to this segment produced Zero results. This little lead-gen letter not only produced leads (a respectable 1% response and some big $250,000 – $500,000 [...]

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Free Download: Response Multiplier Report

by stover October 6, 2008 Copy Excellence

More and more online entrepreneurs and copywriters are beginning to test the offline direct mail waters. They are doing this for several reasons:
1. If you have a promotion or sales letter or business running online profitably, often you can dramatically expand your market by taking it offline.
2. Response rates and sales to from your existing [...]

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What Olympics and Phelps teach about copywriting…

by stover August 19, 2008 Uncategorized

What can you learn about copywriting from the Olympics?
A lot – especially copywriting strategy.  In this copy clinic you’ll learn how the Olympic Effect can harm or help your copy.
This article was inspired when I looked at one of the many campaigns on Google Adwords I’ve got running.
Here are the stats before the Olympics -
6634 [...]

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7 Copywriting Screw Ups…

by stover August 18, 2008 Most Popular

Copywriting is a key element in your sales and marketing processes. Yet, there are a few common “copy vampires” that suck the sales and profit generating force right out of your lead gen, websites, emails and direct mail. If you find any of these vampires in your copy, put a stake in their hearts, [...]

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The Missing Link in Copywriting …

by stover August 8, 2008 Uncategorized

Don’t miss this important “FREE” tele-seminar next Tuesday

“The Missing Link in Copywriting”
If you want to write copy that consistently creates tens-of-thousands of dollars, then you don’t want miss this tele-seminar. You’ll discover…

An ugly illustration that will let you win more often, write faster – and with more confidence
The biggest missing link in copywriting training [...]

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The Truth about Copywriting Opportunities…

by stover June 9, 2008 Copy Imagination

Lately I’ve received a number of emails asking if there is “really the chance to make good money and a good career in copywriting.
“Well, If you’ve ever wondered that yourself …or believe it… but are struggling to achieve it then this short, 3:40 second video is for you.

Frankly, I was stunned to hear a well [...]

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Free: Sales Letter Sample – Copy Masterpiece…

by stover March 27, 2008 Uncategorized

One of my favorite Copy-Masters and sales letter writers is Ed Mclean.
He’s probably most well known for his Newsweek sales lettercontrol that mailed to 150,000,000 people over 15 years. It began…
“Dear Reader, If the list upon which I found your name is any indication, this is not the first – nor will it be the [...]

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The $200,000 Lead-Gen Email…

by stover March 6, 2008 Most Popular

This piece of copy generated about 4000 leads in a few days.
In fact, so many people requested the PDF report offered that it crashed the companies servers.
When modified slightly, this headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response from previous ads placed in this newsletter.
I’m sharing [...]

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Pssst… This “Paul Revere” Secret Jolts Response

by stover February 20, 2008 Uncategorized

Inside this post…

An easy way to boost response 20% to 47%
Creates 25% response from Fortune 500 executives
The one rule you must follow to make it work

Here’s a simple way to boost your response on your next promotion…
I’ve used it in the “old days” offline, on-line, for small businesses, for Fortune 100 businesses. Time and again [...]

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The Anecdote to “Howler Monkey” Copy – The Ethos Effect

by stover January 30, 2008 Most Popular

In just a minute you’ll discover…

The 2500 secret for creating high-credibility – high-impact copy
2 ingredients you must have to create reader trust
Is “this” hurting your response, sales and profits?

With the explosion of online copywriting there has also been an explosion of people screaming louder and louder to get attention and sales.
Claims and promises and headlines [...]

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8 Instant Formulas for Writing Problem > Solution Leads

by stover January 22, 2008 Copy Craft

One of the work horses in the copywriters stable is the Problem > Solution structure for organizing a sales argument.
So, I just finished studying several hundred ads on a search for standard problem > solution lead formulas.
Here are eight common problem > solution patterns I discovered in these ads.
I’ve categorized and arranged them from the [...]

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The Simple Secret of writing winning copy fast!

by stover January 5, 2008 Uncategorized

If you want a simple method for writing better, stronger sales copy – fast…
Then you need learn to master the art of using swipe files…
Great copywriters of the past have all used swipe files. Here are some quick [...]

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Video: Copywriting and Knife-Fighting Masters teach “Set-ups”

by stover January 2, 2008 Copy Craft

In this post we’re going to have a little fun.
I’m pulling in help from four masters to illustrate an important lesson in copywriting: Knife-fighting expert and Indonesian Silat instructor, Art Rhemrev and the others, Master copywriters Gary Bencivenga, Peter Stone and Robert Collier.
Okay, let’s get started.
One of the keys to mastery in fighting (and copywriting) [...]

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The Marketing Death Star…

by stover December 5, 2007 Uncategorized

 
In many companies there is a great force for evil that must be overcome – Product Gravity.
Product Gravity acts like like a big black hole that draws all the company resources into itself. It becomes the raison d’être. The sole focus of the company. Sales reps begin to chant its praises. Manufacturing worships it. Finance [...]

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A Certain Sadness…

by stover November 16, 2007 Uncategorized

I’ve traced the advertising of a dozen companies throughout the 1920’s.
The opportunity to follow their progress, their rise, their innovations in advertising are a wonderful education. But, there is always a certain sadness I feel for them as I come up to October of 1929….
I can see coming what they can’t….
I know they should be [...]

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3 Millionaires “school” me on copy

by stover November 8, 2007 Uncategorized

“What’s a ‘Mongol’?” “What’s a ‘Horde’?”
I stared and blinked… “You don’t know what a Mongol Horde is? Ghengis Kahn?
“Nope. And I don’t think anyone else does either.”
Me: Blank Stare, “Seriously?”
“Nope”, he said.
Well, there went that metaphor out the window.
I had been writing to his market and waxing poetic on the coming bad times [...]

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On Dog Crap…And Copywriting…

by stover October 23, 2007 Uncategorized

Okay, I didn’t want to go here…
…But I recently observed a telemarketing company trying to sell using guarantees – without first building value for the prospects.
I’ve also recently read a few websites attempting to do the same thing. So, I’m being forced, against my will, to pull out my “Dog Crap” analogy.
So, here goes… How [...]

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How to Write Better Copy – Instantly!

by stover October 18, 2007 Uncategorized

Want to start writing better copy – instantly?
Then perhaps you need to throw out your computer and pick up a pen.
This insight comes from writing teacher Shari Wilson.
She noticed that her student’s writing transitions,  flow and idea sequencing was better on handwritten in-class essays over those they worked on outside of class with a computer.
It’s [...]

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