How to use video marketing successfully

Just a quick post – I wanted to show you an example of using video to market products, in this case a book. Specifically, my book (full disclosure). This strategy is moving the book up the kindle rankings and would work for many copywriting and marketing situations either for you own products or your clients. [...]

World’s Greatest Advertisement?

One of greatest ad men, Bruce Barton, claimed this was the world’s greatest advertisement. What do you think?

Copywriting Ideas: Free Tool Turbo Charges Your Mind

Create copywriting ideas quickly with this free idea generation tool. Like having 6000 people helping you think of the Big Idea!

Boost response when you add imagination to your copy

Discover how to make your reader’s imagination work for you with this little treasure from almost 100 years ago…

2 Minute Copywriting Cure…

Quickly create effective headlines with high confidence using this proven-to-sell secret… Takes less than two minutes

Lead Generation Letter Sample…

Here’s a million dollar lead-generation sample letter for you to download, study and “steal” from…

Free Download: Response Multiplier Report

Here are dozens of inexpensive, easy tips and tricks for multiplying your sales and response rates packed into this 39 page report…

What Olympics and Phelps teach about copywriting…

In this copy clinic you’ll learn how the Olympic Effect can harm or help your copy…

7 Copywriting Screw Ups…

Copywriting is a key element in your sales and marketing processes. Yet, there are a few common “copy vampires” that suck the sales and profit generating force right out of your lead gen, websites, emails and direct mail. If you find any of these vampires in your copy, put a stake in their hearts, because [...]

The Missing Link in Copywriting …

Don’t miss this important “FREE” tele-seminar next Tuesday “The Missing Link in Copywriting” If you want to write copy that consistently creates tens-of-thousands of dollars, then you don’t want miss this tele-seminar. You’ll discover… An ugly illustration that will let you win more often, write faster – and with more confidence The biggest missing link [...]

The Truth about Copywriting Opportunities…

Lately I’ve received a number of emails asking if there is “really the chance to make good money and a good career in copywriting. “Well, If you’ve ever wondered that yourself …or believe it… but are struggling to achieve it then this short, 3:40 second video is for you. Frankly, I was stunned to hear [...]

Free: Sales Letter Sample – Copy Masterpiece…

One of my favorite Copy-Masters and sales letter writers is Ed Mclean. He’s probably most well known for his Newsweek sales lettercontrol that mailed to 150,000,000 people over 15 years. It began… “Dear Reader, If the list upon which I found your name is any indication, this is not the first – nor will it [...]

The $200,000 Lead-Gen Email…

This piece of copy generated about 4000 leads in a few days. In fact, so many people requested the PDF report offered that it crashed the companies servers. When modified slightly, this headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response from previous ads placed in this [...]

Pssst… This “Paul Revere” Secret Jolts Response

Inside this post… An easy way to boost response 20% to 47% Creates 25% response from Fortune 500 executives The one rule you must follow to make it work Here’s a simple way to boost your response on your next promotion… I’ve used it in the “old days” offline, on-line, for small businesses, for Fortune [...]

The Anecdote to “Howler Monkey” Copy – The Ethos Effect

In just a minute you’ll discover… The 2500 secret for creating high-credibility – high-impact copy 2 ingredients you must have to create reader trust Is “this” hurting your response, sales and profits? With the explosion of online copywriting there has also been an explosion of people screaming louder and louder to get attention and sales. [...]

8 Instant Formulas for Writing Problem > Solution Leads

One of the work horses in the copywriters stable is the Problem > Solution structure for organizing a sales argument. So, I just finished studying several hundred ads on a search for standard problem > solution lead formulas. Here are eight common problem > solution patterns I discovered in these ads. I’ve categorized and arranged [...]

The Simple Secret of writing winning copy fast!

If you want a simple method for writing better, stronger sales copy – fast… Then you need learn to master the art of using swipe files… Great copywriters of the past have all used swipe files. Here are some quick tips for mastering them yourself. Level One: The direct swipe… Take the famous headline “Do [...]

Video: Copywriting and Knife-Fighting Masters teach “Set-ups”

In this post we’re going to have a little fun. I’m pulling in help from four masters to illustrate an important lesson in copywriting: Knife-fighting expert and Indonesian Silat instructor, Art Rhemrev and the others, Master copywriters Gary Bencivenga, Peter Stone and Robert Collier. Okay, let’s get started. One of the keys to mastery in [...]

The Marketing Death Star…

  In many companies there is a great force for evil that must be overcome – Product Gravity. Product Gravity acts like like a big black hole that draws all the company resources into itself. It becomes the raison d’être. The sole focus of the company. Sales reps begin to chant its praises. Manufacturing worships [...]

A Certain Sadness…

I’ve traced the advertising of a dozen companies throughout the 1920′s. The opportunity to follow their progress, their rise, their innovations in advertising are a wonderful education. But, there is always a certain sadness I feel for them as I come up to October of 1929…. I can see coming what they can’t…. I know [...]

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