The Missing Link in Copywriting

Don’t miss this important “FREE” tele-seminar next Tuesday “The Missing Link in Copywriting” If you want to write copy that consistently creates tens-of-thousands of dollars, then you don’t want miss this tele-seminar. You’ll discover… An ugly illustration that will let you win more often, write faster – and with more confidence The biggest missing linkRead More…

The Truth about Copywriting Opportunities…

Lately I’ve received a number of emails asking if there is “really the chance to make good money and a good career in copywriting. “Well, If you’ve ever wondered that yourself …or believe it… but are struggling to achieve it then this short, 3:40 second video is for you. Frankly, I was stunned to hearRead More…

Free: Sales Letter Sample – Copy Masterpiece…

One of my favorite Copy-Masters and sales letter writers is Ed Mclean. He’s probably most well known for his Newsweek sales lettercontrol that mailed to 150,000,000 people over 15 years. It began… “Dear Reader, If the list upon which I found your name is any indication, this is not the first – nor will itRead More…

The $200,000 Lead-Gen Email…

This piece of copy generated about 4000 leads in a few days. In fact, so many people requested the PDF report offered that it crashed the companies servers. When modified slightly, this headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response from previous ads placed in thisRead More…

Pssst… This “Paul Revere” Secret Jolts Response

Inside this post… An easy way to boost response 20% to 47% Creates 25% response from Fortune 500 executives The one rule you must follow to make it work Here’s a simple way to boost your response on your next promotion… I’ve used it in the “old days” offline, on-line, for small businesses, for FortuneRead More…

The Anecdote to “Howler Monkey” Copy – The Ethos Effect

In just a minute you’ll discover… The 2500 secret for creating high-credibility – high-impact copy 2 ingredients you must have to create reader trust Is “this” hurting your response, sales and profits? With the explosion of online copywriting there has also been an explosion of people screaming louder and louder to get attention and sales.Read More…

8 Instant Formulas for Writing Problem > Solution Leads

One of the work horses in the copywriters stable is the Problem > Solution structure for organizing a sales argument. So, I just finished studying several hundred ads on a search for standard problem > solution lead formulas. Here are eight common problem > solution patterns I discovered in these ads. I’ve categorized and arrangedRead More…

The Simple Secret of writing winning copy fast!

If you want a simple method for writing better, stronger sales copy – fast… Then you need learn to master the art of using swipe files… Great copywriters of the past have all used swipe files. Here are some quick tips for mastering them yourself. Level One: The direct swipe… Take the famous headline “DoRead More…

Video: Copywriting and Knife-Fighting Masters teach “Set-ups”

In this post we’re going to have a little fun. I’m pulling in help from four masters to illustrate an important lesson in copywriting: Knife-fighting expert and Indonesian Silat instructor, Art Rhemrev and the others, Master copywriters Gary Bencivenga, Peter Stone and Robert Collier. Okay, let’s get started. One of the keys to mastery inRead More…

The Marketing Death Star…

  In many companies there is a great force for evil that must be overcome – Product Gravity. Product Gravity acts like like a big black hole that draws all the company resources into itself. It becomes the raison d’être. The sole focus of the company. Sales reps begin to chant its praises. Manufacturing worshipsRead More…