Free Download: Response Multiplier Report

Here are dozens of inexpensive, easy tips and tricks for multiplying your sales and response rates packed into this 39 page report…

These two words create Copywriting Miracles…

Once upon a time I worked with a number of mortgage companies on lead generation. Here is the progression that their appeals to the market followed. Each change increased results… 1. We can save you lots of money every month. It’s money you can use for anything… 2. We can save you $300 – $500Read More…

A $10,000 Mistake…

This ad was writting by copy-master, Frank Irving Fletcher close to 80-years ago. Another example of excellence to compare your copywriting skills against. A $10,000 Mistake: A client for whom we had copied a necklace of Oriental Pearls, seeing both necklaces before her, said: Well, the resemblance is remarkable, but this is mine! Then sheRead More…

One of Best classified ads

Here is possibly one of the great classified ads of the last century. It was written in 1914 and 5000 men showed up in response. “Men Wanted for Hazardous Journey, Small Wages, Bitter Cold, Long Months of Complete Darkness, Constant Danger, Safe Return Doubtful, Honor andRecognition in Case of Success.” It was written by ShakeltonRead More…

Copywriting diamonds…

Diamonds are clear, can cut glass and are beautiful. They can also cause women to say, “Yes!” to a life-long commitment. And just like a diamond is created from intense heat and pressure, so too are copy diamonds created from heat and pressure. The heat and pressure experienced by the copywriter are the limits ofRead More…