Archive for Copy Imagination
The Truth about Copywriting Opportunities…
Lately I’ve received a number of emails asking if there is “really the chance to make good money and a good career in copywriting.
“Well, If you’ve ever wondered that yourself …or believe it… but are struggling to achieve it then this short, 3:40 second video is for you.
Frankly, I was stunned to hear a well [...]
A copywriting gem…
Here’s a copywriting gem from Frank Irving Fletcher…
Copywriting is, “…the menial task of packing sticks of dynamite in ’stickfuls” of prose.”
Since I’m working my way through his autobiography, you can expect more from Fletcher here in the next few posts.
The $30 Million Treasure…
Over the years, I’ve collected some personal treasures. Just one has created in excess of $30 Million. Here’s my list of personal copy-writing treasures…
1. I have a transcript of a sales presentation a master presenter used to use to close 20% of his audience a $495 seminar. It’s worked for 10 straight years. I had [...]
“Words are cups for holding ideas.”
Years ago I ran across the quote…
“Words are cups for holding ideas.”
When it comes to selling, persuading and influencing with your copy – ideas are the thing.
If your copy or headline does not contain a big idea, then it will not be saved by excessive elocution.
Words like Free, Amazing, Miracle, Now, Shocking, Secret and others [...]
