Lately I’ve received a number of emails asking if there is “really the chance to make good money and a good career in copywriting.

“Well, If you’ve ever wondered that yourself …or believe it… but are struggling to achieve it then this short, 3:40 second video is for you.

Frankly, I was stunned to hear a well known copywriting guru recently say that the industry was saturated and the big opportunities were gone for all but a few “A-listers”. This short video should put a stake in the heart of that argument once and for all.

Enjoy.

And I’d love to hear your thoughts on the subject…

Robert

Here’s a copywriting gem from Frank Irving Fletcher…

Copywriting is, “…the menial task of packing sticks of dynamite in ‘stickfuls” of prose.”

Since I’m working my way through his autobiography, you can expect more from Fletcher here in the next few posts.

Over the years, I’ve collected some personal treasures. Just one has created in excess of $30 Million. Here’s my list of personal copy-writing treasures…

1. I have a transcript of a sales presentation a master presenter used to use to close 20% of his audience a $495 seminar. It’s worked for 10 straight years. I had it transcribed and taught to others – and it still works. All told it’s brought in an easy $30 Million dollars.

Recently, I took some formulas from it and added them to another clients presentation. Like magic, that new presentation is pulling 15% of the audience for a $395 product.

2. Over ten years ago stumbled across the marketing and advertising library of a famous copywriter in a used book store. Inside one of the books was a personal note from James Webb Young. More importantly, one of the books gave me a strategic formula I’ve used analyze my clients sales and advertising processes and messages. This simple formula has created the insights that millions have been made from.

3. I’ve got a book on advertising from the 40′s that took a unique approach. Instead of looking for techniques, headlines, benefit copy, coupons etc., it asked a different question of winning ads.. “How” were they created.

“What was the process that lead to the winning insight that lead to the famous headline.”

The author was given access to a number of top agencies at the time and spent seven years watching them create advertising. This book is the result. In just one case, using its principles, the author wrote an ad that increased the sales of Ivory soap by 25% nation wide. I’ve only seen one other copy of this book on Amazon selling for $600. Truly a lost treasure.

Those are some of mine.

Yours?

Years ago I ran across the quote…

“Words are cups for holding ideas.”

When it comes to selling, persuading and influencing with your copy – ideas are the thing.

If your copy or headline does not contain a big idea, then it will not be saved by excessive elocution.

Words like Free, Amazing, Miracle, Now, Shocking, Secret and others might add some spice to your idea, but they are NOT an idea …Excessive adjectives are NOT ideas …And multi-syllable abstractions are NOT ideas.

Ideas are Ideas.