7 Copywriting Screw Ups…

Copywriting is a key element in your sales and marketing processes. Yet, there are a few common “copy vampires” that suck the sales and profit generating force right out of your lead gen, websites, emails and direct mail. If you find any of these vampires in your copy, put a stake in their hearts, becauseRead More…

The $200,000 Lead-Gen Email…

This piece of copy generated about 4000 leads in a few days. In fact, so many people requested the PDF report offered that it crashed the companies servers. When modified slightly, this headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response from previous ads placed in thisRead More…

The Anecdote to “Howler Monkey” Copy – The Ethos Effect

In just a minute you’ll discover… The 2500 secret for creating high-credibility – high-impact copy 2 ingredients you must have to create reader trust Is “this” hurting your response, sales and profits? With the explosion of online copywriting there has also been an explosion of people screaming louder and louder to get attention and sales.Read More…

8 Instant Formulas for Writing Problem > Solution Leads

One of the work horses in the copywriters stable is the Problem > Solution structure for organizing a sales argument. So, I just finished studying several hundred ads on a search for standard problem > solution lead formulas. Here are eight common problem > solution patterns I discovered in these ads. I’ve categorized and arrangedRead More…

Secret To Positioning Yourself as “The Expert” in 30-seconds

Announcing: The Secret Formula You Can Use To Position Yourself as “The Expert” and Knock Your Competitors Out Of The Game in 30 Seconds (without sounding like an arrogant bastard) I’ve never made this strategy public before, but have taught it to private clients over the years. This formula can be used on everything fromRead More…