Archive for Uncategorized
Million Dollar Lead-Gen Letter Secrets…
Here’s a million dollar lead-gen letter for you to download, study and “swipe” from if you so desire.
I wrote this a while back for a client. Their previous attempts to market to this segment produced Zero results. This little lead-gen letter not only produced leads (a respectable 1% response and some big $250,000 - $500,000 [...]
Free Download: Response Multiplier Report
More and more online entrepreneurs and copywriters are beginning to test the offline direct mail waters. They are doing this for several reasons:
1. If you have a promotion or sales letter or business running online profitably, often you can dramatically expand your market by taking it offline.
2. Response rates and sales to from your existing [...]
What Olympics and Phelps teach about copywriting…
What can you learn about copywriting from the Olympics?
A lot - especially copywriting strategy. In this copy clinic you’ll learn how the Olympic Effect can harm or help your copy.
This article was inspired when I looked at one of the many campaigns on Google Adwords I’ve got running.
Here are the stats before the Olympics -
6634 [...]
7 Copywriting Screw Ups…
Copywriting is a key element in your sales and marketing processes. Yet, there are a few common “copy vampires” that suck the sales and profit generating force right out of your lead gen, websites, emails and direct mail. If you find any of these vampires in your copy, put a stake in their hearts, [...]
The Missing Link in Copywriting …
Don’t miss this important “FREE” tele-seminar next Tuesday
“The Missing Link in Copywriting”
If you want to write copy that consistently creates tens-of-thousands of dollars, then you don’t want miss this tele-seminar. You’ll discover…
An ugly illustration that will let you win more often, write faster - and with more confidence
The biggest missing link in copywriting training [...]
The Truth about Copywriting Opportunities…
Lately I’ve received a number of emails asking if there is “really the chance to make good money and a good career in copywriting.
“Well, If you’ve ever wondered that yourself …or believe it… but are struggling to achieve it then this short, 3:40 second video is for you.
Frankly, I was stunned to hear a well [...]
Free: Download this Copy Masterpiece…
One of my favorite Copy-Masters is Ed Mclean.
He’s probably most well known for his Newsweek control that mailed to 150,000,000 people over 15 years. It began…
“Dear Reader, If the list upon which I found your name is any indication, this is not the first - nor will it be the last - subscription letter you [...]
The $200,000 Lead-Gen Email…
This piece of copy generated about 4000 leads in a few days.
In fact, so many people requested the PDF report offered that it crashed the companies servers.
When modified slightly, this headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response from previous ads placed in this newsletter.
I’m sharing [...]
Pssst… This “Paul Revere” Secret Jolts Response
Inside this post…
An easy way to boost response 20% to 47%
Creates 25% response from Fortune 500 executives
The one rule you must follow to make it work
Here’s a simple way to boost your response on your next promotion…
I’ve used it in the “old days” offline, on-line, for small businesses, for Fortune 100 businesses. Time and again [...]
The Anecdote to “Howler Monkey” Copy – The Ethos Effect
In just a minute you’ll discover…
The 2500 secret for creating high-credibility – high-impact copy
2 ingredients you must have to create reader trust
Is “this” hurting your response, sales and profits?
With the explosion of online copywriting there has also been an explosion of people screaming louder and louder to get attention and sales.
Claims and promises and headlines [...]
The Simple Secret of writing winning copy fast!
If you want a simple method for writing better, stronger sales copy – fast…
Then you need learn to master the art of using swipe files…
Great copywriters of the past have all used swipe files. Here are some quick [...]
Video: Copywriting and Knife-Fighting Masters teach “Set-ups”
In this post we’re going to have a little fun.
I’m pulling in help from four masters to illustrate an important lesson in copywriting: Knife-fighting expert and Indonesian Silat instructor, Art Rhemrev and the others, Master copywriters Gary Bencivenga, Peter Stone and Robert Collier.
Okay, let’s get started.
One of the keys to mastery in fighting (and copywriting) [...]
The Marketing Death Star…
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In many companies there is a great force for evil that must be overcome - Product Gravity.
Product Gravity acts like like a big black hole that draws all the company resources into itself. It becomes the raison d’être. The sole focus of the company. Sales reps begin to chant its praises. Manufacturing worships it. Finance [...]
A Certain Sadness…
I’ve traced the advertising of a dozen companies throughout the 1920’s.
The opportunity to follow their progress, their rise, their innovations in advertising are a wonderful education. But, there is always a certain sadness I feel for them as I come up to October of 1929….
I can see coming what they can’t….
I know they should be [...]
3 Millionaires “school” me on copy
“What’s a ‘Mongol’?” “What’s a ‘Horde’?”
I stared and blinked… “You don’t know what a Mongol Horde is? Ghengis Kahn?
“Nope. And I don’t think anyone else does either.”
Me: Blank Stare, “Seriously?”
“Nope”, he said.
Well, there went that metaphor out the window.
I had been writing to his market and waxing poetic on the coming bad times [...]
On Dog Crap…And Copywriting…
Okay, I didn’t want to go here…
…But I recently observed a telemarketing company trying to sell using guarantees - without first building value for the prospects.
I’ve also recently read a few websites attempting to do the same thing. So, I’m being forced, against my will, to pull out my “Dog Crap” analogy.
So, here goes… How [...]
How to Write Better Copy - Instantly!
Want to start writing better copy - instantly?
Then perhaps you need to throw out your computer and pick up a pen.
This insight comes from writing teacher Shari Wilson.
She noticed that her student’s writing transitions, flow and idea sequencing was better on handwritten in-class essays over those they worked on outside of class with a computer.
It’s [...]
Secret To Positioning Yourself as “The Expert” in 30-seconds
Announcing: The Secret Formula You Can Use To Position Yourself as “The Expert” and Knock Your Competitors Out Of The Game in 30 Seconds (without sounding like an arrogant bastard)
I’ve never made this strategy public before, but have taught it to private clients over the years.
This formula can be used on everything from cars to [...]
Craft!
As some of you know, I’ve been hot on the trail of copy examples from Frank Irving Fletcher - probably the highest paid copywriter in the last 100 years.
This example of his copy selling a $1000 (in 1920’s dollars - probably $10,000 today) caracul (sheep) coat is one of the finest examples of copy craft [...]
Gun pointed at my chest, Prison Thugs and Death Threats..
Finally got around to writing up an article about a little brush I had with a gun pointed at my chest, police helicopters and some thugs from Folsum maximum security prison… Hey - all of life can’t be about copy…
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Sometimes you find yourself in the middle of the most unusual circumstances…
But, of course, I didn’t [...]
